Friday, May 2, 2008

Your Life Depends Upon It

I bought a copy of Mind Control Marketing. One of the themes of the book is looking at marketing and affecting people's decisions in manners similar to war. One story involves a situation where men were dying because Vietnamese tactics were different from what they had dealt with before and the weapons they had on hand weren't effective. The leader responded by modifying the weapons to make them work shorter range.

The thought that struck me was that the leader had inadequate equipment for the situation but he came up with a creative solution because people's lives depended on it.

How Much Differently Do We Act When Our Lives Depend on Something?

One of my favorite scenes from the movie, Apollo 13 is the one where they realize carbon dioxide is building up in the capsule and that if they don't do anything about it, that the astronauts will all die. They march a bunch of NASA dudes into a room with a complete list and copy of the items onboard the space capsule -- everything from plastic-enclosed instructions, food, waste disposal containers, everything they have on the ship. And from that they HAVE to invent an air filter to remove the carbon dioxide from the air. They have to. Lives depend on it. And, while at first they worry that they can't do it, ultimately they did.

How many of our life excuses would we drop, if we thought lives depended on our coming up with a solution?

"I can't go back to school. I don't have the time." -- Think about it for a minute. If your life depended on you completing an education course, you would find a way to do it. You'd find someone to swap babysitting duties with or maybe you'd drop some other commitment that you have. I mean if you HAD to (or you would die), think of the things that you could do. And then recognize that you really do have the power to change your life.

Sure not every decision or problem is life and death, but what's worth thinking about is: What would you do differently if it was? And while you may not think your life depends upon it, it does. Because... having your life turn out the way you want, does in fact depend on you coming up with creative solutions.

So the next time you think, I can't because.... ask yourself, if a medical doctor told you you MUST do this or you will die. What would you do?

No comments: